Corporate GameDay

Overview:
Corporate GameDay specializes in providing customers and prospective customers with a customized event experience. One of the founders of Corporate GameDay — who had worked with Oak Sanderson while at PeopleSoft and CA — called on us to create a brand identity from the ground up that reflected the culture of the company, its services and its markets.

Results:
We evaluated the proposed business plan, markets and audiences to gain a 360 degree view of the opportunities and challenges that existed. Then we created a new brand by crafting a logo that would resonate on multiple levels. From there the brand identity was extended to a corporate paper system, website and e-mail communication vehicles.