Microsoft

Overview:
Oak Sanderson was referred to Microsoft by a former client who asked us to create a direct response program that would have the same positive impact as the programs we ran for him at his previous company, PeopleSoft.

Results:
Through an evaluation of industry press, category competitors and internal product positioning documents we developed a direct mail campaign that created synergy with existing Microsoft marketing. The campaign consisted of a personalized, two-stage direct mail and a micro-site with lead capture. The campaign has out-preformed expectations and plans are in the works to roll it out to additional Microsoft markets.