PeopleSoft

Overview:
PeopleSoft was having difficulty setting meetings with high-level prospects for their mid-market PeopleSoft 8 suite of products. They asked Oak Sanderson to create a campaign that would cut through the clutter and get their message through to these executives.

Results:
After evaluating the situation and audience, we created a multiple-touch integrated campaign that led with a personalized 3D mailer containing an eight-ball and the front end of a pool cue. The campaign's theme, "Put the pieces together with PeopleSoft 8," included an incentive offer of the cue handle – personalized with the recipient's engraved name – at the time of the meeting. The results were so successful that PeopleSoft ran this campaign multiple times.