CA — CIO Circle Events

Overview:
In an effort to develop greater relationships with prospect and customer CIOs in the western region, CA decided to host exclusive, intimate multiple-day events that would combine distinguished speakers and networking opportunities with quality recreation activities. CA asked Oak Sanderson to develop a theme and name for the events and provide an invitation/response system and event materials.

Results:
With the understanding that these events were hosted by CA but were not intended to be a sales activity, we created a CIO Circle theme and downplayed the CA brand throughout. We continue to support the individual CIO Circle events in multiple locations with multiple themes.