Citrix Interplay Campaign

Overview:
Citrix wanted to initiate a regional user conference that combined information, networking and recreation activities. Citrix asked Oak Sanderson to develop a theme and create the associated invitation system and event materials.

Results:
We established the Citrix InfoCircuit theme and created a look and feel that was consistent with the existing Citrix brand. The invitation system included mailers, emails and a Citrix InfoCircuit registration website. The event sold out in record time, exceeding client expectations.